Carla Sozzani is the founder of 10 Corso Como, the iconic retail destination in Milan that dates back to 1990 and is considered among the first concept stores. She has a sixth sense for both trends and timeless fashion, with the store a showcase for only the most desirable high-end, avant-garde, and emerging brands. With a curatorial spirit, she cultivates inspiration throughout the space, particularly within the upper-level gallery that bears her name. In additiona, Sozzani is an editor of books and publications (she launched and directed the Italian edition of Elle and worked at Condé Nast for many years), an art lover and collector. Supporting established and young creatives alike, she embodies words like ‘taste-maker’ or ‘style-arbiter’ but more than this, she is a true original.
To what extent do you think fashion is about proposing/selling dreams?
Fashion is made to create dreams, it is its real “raison d’être.’ The power of fashion is to engage in a fantasy world of desire.
How might this have this have a positive effect on people?
To dream is essentially positive: the powerful connection between fashion and dreams shapes people choices.
What is one trend or item of clothing that will define the coming year (I think we should keep this one — especially given we are starting a new year)?
A white shirt, nothing can beat a white shirt in fashion. It is beyond aesthetics and trends.
How does this visual speak your dreams of fashion?
For me, this picture of Peter Lindbergh is the quintessential of pure beauty and optimism. It is Hope.