DS AUTOMOBILES: CLOUS DE PARIS GUILLOCHAGE

July 5, 2021

CLOUS DE PARIS GUILLOCHAGE BY DS AUTOMOBILES: THE STAMP OF LUXURY

Guillochage is a method of decorating surfaces created by Abraham-Louis Breguet, French founder of Breguet watches, who introduced the technique to watch making in 1786. Clous de Paris  a series of engravings that looks like it has been done with a nail – is the most classic pattern because of its beauty, its delicacy and its balance and it’s one of the most highly rated in the world of luxury.  

Designed to bestow an innovative style, the guilloche dials of watches reflect the grace and sophistication of the movement’s mechanism. These movement workings are equally highlighted in DS 3 CROSSBACK, DS 4, DS 7 CROSSBACK and DS 9. Guillochage, formed from lines that cross and intertwine, creates a new surface that guides hands towards the centre console’s controls and marks out the bonnet’s central rib on our saloon.  

The design is the result of remarkable expertise. After being smoothed off, the surface is grooved to keep the pyramid-shaped heads of the nails apart.  

Thierry Metroz, DS design director: “The sophistication fits with the brand’s desire to bring French luxury expertise in the car world to life. The Clous de Paris guillochage is an age-old technique that enables us to have a pattern that’s as meticulous as it is artistic and a superb expression of French luxury which is definitely a point of difference.” 

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