Collection Snapshot: Giorgio Armani

July 5, 2022
Courtesy of Giorgio Armani

Couture has always been given creative liberty, which is an incentive for a designer: absolute freedom in the cuts, in the choice of materials, embroideries, finishes. I believe I have become ever-more comfortable with the world of couture, and I take much pleasure in the opportunities it opens up because of the skill of the craftspeople who work on it. I look forward to continuing to explore these opportunities in the future. Privé has liberated a part of my creative energy, allowing me to explore a more imaginative and freer dimension of my vision of style. This has also led me to develop and deepen variations of the Armani style, with a strong and positive impact on the whole business – even at the level of global notoriety.

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