Magazine

06/07/20

Couture in Reality

Whilst the pandemic prevented Ralph & Russo from creating a full collection for their Autumn-Winter 2020/2021 season, the house endeavoured to create a small number of looks to further bring the collection to life, and to reside for exhibit in their beautiful London Maison.

As countries closed borders and social distancing rules were coming into force, the sourcing of materials from overseas and the day-to-day operations of our London atelier came to a halt. 

Conscious of the emotional connection so fervently inspired by seeing couture garments ‘in the flesh’ we endeavoured, with our limited team, to create a proportion of this season’s couture collection, so that as the world slowly returns to a level of normality, the spirit of the Autumn-Winter 2020/2021 season could still be showcased at our London Maison. 

Creating eight pieces in total, we arranged for a socially distanced photo shoot in the city of London, and with three beautiful models, to bring the couture garments that our incredible artisans have labored during these difficult times to complete, to the world.

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