FENDI Renaissance – Anima Mundi

July 6, 2020

On June 20th 2020, the day of the summer solstice, FENDI has presented Anima Mundi, a project with a universal, timeless, poetic and positive rebirth message in association with Rome’s historic Accademia Nazionale di Santa Cecilia and internationally renowned solo violinist Anna Tifu, dressed in a selection of 3 FENDI Couture dresses. 

The musicians, guided by the violinist, played Antonio Vivaldi’s “Estate” at the Palazzo della Civiltà Italiana, FENDI’s picturesque headquarters in Rome for a concert full of symbols and a powerful and emotionally charged iconography. 

Anima Mundi represents the unifying principle from which each organism takes shape, articulating and differentiating itself through its individual specifications, to then unify under a Universal Soul. The performance has been executed following this concept, with the musicians first playing separately and then united by a special element: the Orchestra. An “itinerant” performance in space and time, the one of violinist Anna Tifu and of the orchestral professors. From the first movement, at dawn, on the steps of Palazzo della Civiltà Italiana and then under the arches, maintaining the social distance imposed by the events of recent weeks, the musicians finally rejoined at sunset on the rooftop of the “Square Colosseum” to tune up for the last movement of Estate, playing music together again after these months of forced separation and celebrating together the warmth of music and summer.   

The initiative marks a new stage in FENDI’s support for the city of Rome and its various artistic expressions. 

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