In 1928, Boucheron was commissioned the largest special order in the history of Place Vendôme. In 2022, Creative Director Claire Choisne pays homage to this treasure by creating the “New Maharajahs” Collection, writing a new page of Boucheron’s History of Style.
Once upon a time, the maharajah of patiala…
On August 2nd, 1928, Place Vendôme was buzzing with the arrival of Bhupindar Sing.
The Maharajah of Patiala had come to Paris with forty of his servants. Thirty-five suites had been booked at the Ritz to welcome the Party. The Maharajah was a colossus – he was about 6 ft 7 – and he was famous for his immoderate taste for jewels. No one knew which jeweler he would go to. On that summer day, escorted by Sikh guards carrying iron safes, Bhupindar Singh crossed the square and pushed the door of Boucheron. There, he was welcomed by Louis, son of Frédéric Boucheron. In those safes, Louis counted diamonds, rubies, emeralds, and pearls by thousands. For these gems, Louis then imagined 149 designs: emerald and diamond collars, multiple-strand pearl necklaces, belts covered in precious stones… To this day, these parures created by Boucheron have remained unforgettable.
« This commission by the Maharajah of Patiala seemed like a fairytale, it is the stuff of dreams, says Claire Choisne. In our archives, we have kept the 149 original designs from which I got my inspiration for this collection. I wanted to transpose these designs into the 21st century, and to reinvent them for today’s Maharanis and Maharajahs. For these women and these men who want to express their personality and their own style”.
For these New Maharajahs, the creative studio has highlighted designs referring to elements which symbolize ancestral India, such as the lotus flower, turban ornaments or wedding bracelets, but also for traditional techniques such as glyptics – which is the art of engraving stones. To give life to her creative and contemporary vision, Claire Choisne has made the radical choice of purity through white and transparency, effects of scale that she has naturally transposed both on men and on women.
In this Histoire de Style collection, ceremonial parures have become jewels reflecting one’s singularity. Colors have faded into a monochrome metamorphosis. Pared down from their original polychrome, from opulence to delicateness, these New Maharajas are writing Boucheron’s new Histoire de Style.