Magazine

06/07/20

Introducing Ralph & Russo’s Custom Digital Avatar

As Ralph & Russo prepare to unveil their Autumn-Winter 2020/2021 couture collection on Monday 6th July, the brand provided a special insight into their plans and confirmed that the collection will be presented to the world through a unique digital experience, brought to life via the brand’s first ever custom digital avatar.  Marking one of many firsts for the brand this year, Ralph & Russo’s digital creation, Hauli – a traditional Swahili name signifying strength and power – serves as both the muse this season for Creative Director, Tamara Ralph, and the model for the brand’s next couture experience.  Curated especially and as a key part of the digital couture show the brand will present to the public next week, Tamara Ralph further comments: “Hauli is so much more to us than the means to show digitally this season; she represents the brand and all of the values that we stand for. She is the ultimate modern woman; fusing both old and new, elegance and strength, and stands with the brand as a positive force for change”. 

As Ralph & Russo prepare to unveil their Autumn-Winter 2020/2021 couture collection on Monday 6th July, the brand provided a special insight into their plans and confirmed that the collection will be presented to the world through a unique digital experience, brought to life via the brand’s first ever custom digital avatar. 

Marking one of many firsts for the brand this year, Ralph & Russo’s digital creation, Hauli – a traditional Swahili name signifying strength and power – serves as both the muse this season for Creative Director, Tamara Ralph, and the model for the brand’s next couture experience. 

Curated especially and as a key part of the digital couture show the brand will present to the public next week, Tamara Ralph further comments: “Hauli is so much more to us than the means to show digitally this season; she represents the brand and all of the values that we stand for. She is the ultimate modern woman; fusing both old and new, elegance and strength, and stands with the brand as a positive force for change”. 

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