Les partenaires de la Fédération de la Haute Couture et de la Mode s’engagent avec Paris Fashion Week dans une dynamique de services, d’expertise et d’innovation. Nous développons ensemble des projets pour accompagner nos membres et accrédités tout au long des semaines des défilés ou des nos événements officiels

Official Partners

  • DEFI

    DEFI is an original hub created in 1984 to support and accelerate the development and transformation of the French fashion industry. DEFI therefore works towards the growth of fashion companies, the protection and development of France’s image and attractiveness, the stimulation of digital and technological innovation, the promotion of French manufacturing and savoir-faire, as well as the emergence of responsible fashion. DEFI supports Paris Fashion Week® and emerging brands through SPHERE and fashion shows. DEFI is at the heart of the French fashion ecosystem. 

      

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  • L'OREAL PARIS

    As an official partner of PARIS FASHION WEEK®, L’Oréal Paris is committed to support and promote fashion talent through its unique beauty expertise and makeup innovations. The brand promotes the excellence and diversity of the Parisian fashion scene worldwide, and collaborates with the most talented designers, ranging from renowned creators such as Mugler, Elie Saab, Giambattista Valli, to emerging talents such as Coperni, Lecourt Mansion, Vaillant, Ester Manas.


    As the world's leading beauty brand and a symbol of French excellence, L’Oréal Paris inspires confidence in women by enabling them to assert and emancipate themselves. Each season, the brand brings its vision worldwide thanks to L’Oréal Paris hair and makeup artists, who create and democratize new beauty trends from the world's most influential fashion capital.

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  • DS Automobiles

    Being the official sponsor of Paris Fashion Week® makes the brand radiate in fashion, one of the DS’s area of expression.

    Driven by the avant-garde spirit and backed by an exceptional heritage, DS Automobiles, born in Paris 2014, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, DS Automobiles offers a unique experience before, during and after every journey.

     

    Designed for customers looking to stand out who want to travel the world and enjoy every moment, DS models combine refinement and technology. With DS 3, DS 4, DS 7 and DS 9, the DS brand is launching a global range.

     

    Double Formula E champion in 2019 and 2020, DS Automobiles is at the cutting edge of electrification by offering all its models in electrified version. Under the E-TENSE label, DS Automobiles offers both 100% electric and plug-in hybrid of up to 360 horsepower with 4-wheel drive. From 2024, every new model launched by DS Automobiles will be 100% electric.

     

    For its demanding customers, DS Automobiles has crafted a suite of exclusive services, called “ONLY YOU, a wealth of attention.”

    With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes more than 450 DS STORE throughout the world. 

     

    With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes more than 450 DS STORE throughout the world. 

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Broadcasting Partners

  • Youtube

    YouTube has been supporting the calendar's members and Houses all along by means of workshops in order to provide guidance to enhance the visibility of their content. For the Paris Fashion Week®, an unprecedented activation of YouTube.com/fashion will enable the Federation to showcase the content of its Houses in a specially curated playlist.

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  • Google

    Google is making its entire know-how available to the Federation in order to support it in its brainwork and its digital strategy.

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  • KONBINI

    Konbini, leading French digital cultural media, was founded in 2008 by Lucie Beudet & David Creuzot. Based in Paris, Konbini now employs 160 people. Its mission: to provide to youth creative contents that reflect passionate, committed, emerging cultural projects. Thanks to its partners, Konbini remains entirely free and in 2022 will have had 3 billion views, 100 million likes and 5 million comments.

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  • TENCENT

    The Leading Online Video Platform in China.Provide the best online movie, TV series, entertainment services and audio visual experiences, and become the First Choice for Internet users to watch movie, TV series and entertainment contents.

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  • Canal+

    CANAL+ collaborates with the FHCM during Paris Fashion Week® and offers a digital channel PARIS FASHION, available on myCANAL, which broadcasts fashion shows, presentations and additional programs specially designed for the channel.

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  • The Asahi Shimbun

    The Asahi Shimbun will broadcast the contents and distribute original articles in a special page for Paris Fashion Week on its website in Japan, with high design and visibility.

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  • CNN Style

    CNN Style has launched a dedicated hub featuring news and features from Paris Fashion Week throughout 2024. 

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  • Tiktok

    TikTok is extremely proud to be partnering with the ultimate iconic fashion institution, La Fédération de la Haute Couture et de la Mode (FHCM) coordinator of Paris Fashion Week®.

    On TikTok, FHCM will show-off the creative and innovative vision of the emblematic Maisons as well as shine a light on emerging designers and brands, opening the doors of the events registered on the Paris Fashion Week® Official Calendar and bringing the unrivaled, rich content of the global capital of Fashion to the TikTok community.

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  • Instagram

    Instagram is supporting the Federation and its members via training initiatives which are available online for download on the FHCM website.

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Professional Partners

  • PREMIERE VISION

    Fashion changes, and Première Vision is changing along with it. The world's foremost event for fashion industry experts is prioritizing eco-responsibility, dedicating itself to exploring and championing all aspects of sustainable and technological innovation. From yarns to fashion manufacturing, fabrics, leathers, prints, colors, and accessories, Première Vision is today more than ever the hub for creative and committed fashion. 

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  • LAUNCHMETRICS

    About Launchmetrics:

    Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution.  

     

    Its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI, and benchmark brand performance.  With tools for sample management, event organization, PR monitoring, and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.

     

    To learn more about Launchmetrics, please visit launchmetrics.com and follow @launchmetrics.

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  • Le New Black

    LE NEW BLACK is a comprehensive wholesale management solution for creative brands, comprising premium B2B digital showrooms, back-office sales management tools, and an iPad order-taking application. Launched in 2009, LE NEW BLACK is part of PFW® professional partners once again this season, allowing for the digitalisation of Sphère, Paris Fashion Week's showroom.

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  • INSTITUT FRANÇAIS DE LA MODE

    Institut Français de la Mode is a higher education institution, a training center for apprentices, a provider of executive education, and a center of expertise for the fashion industry. It provides undergraduate and graduate programs in fashion design, management and craftsmanship.

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  • GRAND SHOOTING

    Grand Shooting is the first product photography management platform focused on media production for fashion and retail. It accelerates the development of brands on the digital market by removing the barriers to the production and online publishing of media: automated workflows, secured assets, catalog enrichment based on image analysis, declination of formats for partners, certification of content quality.

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  • ZEDONK

    The Specialist Business ERP Software designed to meet the needs of the fashion industry.

    Since its inception in 2006, Zedonk has helped over 1000+ brands and designers, across 45 countries. Based in London, their entire team is made up of industry experts who draw on their experience to deliver the best service to clients. Thanks to an affordable, modular structure, they cater perfectly to the needs of small and medium-sized companies. Zedonk is a one stop shop for fashion brands, covering everything from development and production to
    sales and logistics.

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  • RSM

    Audit, Tax and advisory network dedicated to fashion and creation.

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  • STELLAE

    Stellae International operates for the highly demanding couture houses, fashion designers and emerging talents looking for the elegant solution with quality logistics support.
    Through its state-of-the-art systems, its infrastructure and experienced team, it delivers tailor made logistics solutions to its clients-partners.
    Stellae offers a fully integrated logistics approach to retail, wholesale, ecommerce, marketplace distribution.

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  • Bureau Future

    Bureau Future is a creative agency based in Paris and New York brining together creative strategy, art direction and production to conceive images, films and experiences. 

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Sustainability Partners

  • PWC

    Sustainability partner of the Fédération de la Haute Couture et de la Mode, PwC provides the House members of the Fédération and the Houses registered in the Official Calendar of Paris Fashion Week® (PFW) and Haute Couture weeks, STEP.event, a tool support and eco-design dedicated to events.


    During each PFW, the tool allows each House to assess the environmental and social impact of its event. It can be used for ecodesign purposes, by performing real-time simulations, to make the best choices to reduce its impact.
    The tool is a web-based software produced by PwC France and Maghreb by combining the expertise of the Sustainable Development teams, the Data Intelligence teams and the Experience Center.


    The Sustainable Development department of PwC France and Maghreb, founded in 1994, supports companies (from SMEs to multinationals) and investors in the integration of CSR / ESG subjects in their strategies, their operations, their innovation initiatives, the management of their performance and their investment policies. More than 100 specialist consultants are supported by a global Sustainability strategic platform, bringing together nearly 2,000 people in 70 countries.

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Events Partners

With the support of