Red Carpet Collection 2020

July 8, 2020

The Red Carpet Collection: an annually reiterated feat.

Since the 60th anniversary of the Cannes International Film Festival, Chopard’s Haute Joaillerie workshops have annually achieved the feat of composing a collection that includes as many creations as the year of the Festival’s existence. An ambitious challenge proposed by Caroline Scheufele – Co-President and Artistic Director of the Maison – to her Artisans, who represent the combined know-how of more than 30 different crafts. Today, the Chopard ateliers, located in Geneva, are the largest Haute Joaillerie workshops in Switzerland: sculptor-jewellers, lapidaries, gem-setters and polishers. From simple lines to generous volumes, from working on gold to precious stones, these talented craftsmen push back the limits of the possible and, by combining their talents, give life to the jewels in this prestigious collection. Living up to its Red Carpet name, it is destined to sparkle on the Palais des Festivals steps as it adorns the most beautiful actresses during the official presentation of their films.  

Celebrating an entrancing natural environment.

This year, Caroline Scheufele will unveil a range of 73 treasures. The creative soul of Chopard and initiator of its Journey to Sustainable Luxury, she has decided to celebrate the environment, along with its flora and fauna, by choosing ‘Nature’ as the main theme of this 13th collection. Chopard is thus exclusively revealing the first creations stemming from the brilliant talent deployed in its workshops: an “Owl” jewellery watch featuring two dials surrounded by multicoloured sapphires forming the eyes of the nocturnal creature; a pair of “Orchids” earrings featuring incredibly natural-looking sapphire petals and tsavorite buds; “Gingko” earrings and ring composed of pear-shaped emeralds, tsavorites and yellow sapphires in shades evoking the foliage of this majestic tree; as well as a series of “Polar bear” and “Seal” diamond rings.  

An inexhaustible source of inspiration.

Back in 2010, for Chopard’s 150th anniversary, Caroline Scheufele designed 150 Haute Joaillerie creations composing the Animal World collection. ‘Nature’ continues this artistic approach by drawing on the expertise and ingenuity cultivated by the Artisans of the Maison to craft a series of necklaces, rings, earrings and bracelets made of precious stones. Their original designs depicting animals and plants look even more realistic than the models in Nature on which they are based. 

Chopard loves cinema.

Driven by Caroline Scheufele’s passion for cinema, the Maison Chopard has been an official partner to the Cannes International Film Festival since 1998. Its workshops give rise to all the trophies awarded at the Festival’s closing ceremony – including the most coveted of them all, the Palme d’or, composed of 118 grams of Fairmined certified ethical gold and a solid block of rock crystal. Since 2001, the Maison has also showcased youthful talents in the world known as the “seventh art” through the Trophée Chopard: an award ceremony included in the official Festival calendar and which annually rewards an up-and-coming actress and actor. 

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