Magazine

07/07/20

The World of Murad

Craftsmanship, glamour, and reverie.

At Zuhair Murad, pomp and circumstance are conjoined in the highest expression of couture with the excellence of a tradition that inextricably interweaves refinement and a very contemporary desire to enchant. 

From Beirut to Paris, in workshops producing gowns, suits, and bridal wear the elite of “petites mains” works in concert and always in perfect harmony with the couturier, perpetuating ancestral traditions handed down from generation to generation – treasured skills through which each model, in its absolute perfection, conveys that additional whisper of eternity that is the hallmark of the true work of art. As a result, these brilliant craftspeople together epitomize a peerless sense of luxury. 

The luxury of time, first of all, since a thousand hours of devoted labor –sometimes double that – go into the making of a couture dress… Incompressible times of to-and-fro to ensure a faultless bespoke garment hovering twixt creativity and haute technique, twixt dream and reality, glamour and well-being. 

The luxury of the exclusive comes next, because all that hand-made embroidery, not to mention the fabrics, the patterns and the colors, are all specially thought through and designed: the special prerogative of pure inspiration, the inspiration of Zuhair Murad, resolutely, uniquely, singular. A vision of elegance rooted in the here and now, the forever, and the incomparable. 

The multiplicity of luxury, finally, because this stunning oeuvre of a couturier spans day and night, town, red carpet and glittering reception, with evening dresses as well as daily wear collections. Not forgetting that memorable Day of Days, with henceforth an unparalleled collection of bridal wear. 

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