A Conversation with Yulia Yanina (Yanina Couture)

janvier 27, 2022

Founded in 1993 Yulia Yanina’s fashion house is now considered to be one of the most successful couture houses in Russia. It started as a small family business and it became the company as it is today. They produces custom-made evening and wedding dresses for a narrow circle of admirers of Haute Couture all created by Yulia Yanina and the. She built a tight and faithful relationship with her clientele that consists of the business elite representatives, politicians, music and movie stars and her creations ahs beed worn on red carped by celebrietes such as Lady Gaga, Naomi Campbell, Ariana Grande, Rita Ora, Aishwary Rai, Lucy Liu, Jennifer Lopez and Celine Dion.

Courtesy: Yulia Yanina

Are you a dreamer?
Yes I’m a dreamer and all my dreams come from childhood. I loved the fairytales and dreamed to dress princesses so it all began with dozens of small poupées for who I sewed little dresses. 
How do you distinguish sleep dreams and life dreams?

For me, life dreams are a lot more interesting. It’s always more exciting to fly to your dream in reality rather then in your sleep. 
Had you dreamed of becoming a designer?

In the Soviet times when I was a girl, the word «designer» hasn’t really existed. It was «modeler». All my dreams as a child were to dress princesses. After I learnt about life and work of Christian Dior (my favorite couturier), I started to dream to create my own fashion house as warm and as singing  the woman’s beauty as Christian’s. I read so much about him. His perception of the world and woman is very close to mine.

Why do you think people dream of working in fashion?
It’s probably because they don’t know about the reverse side of the coin. Many don’t imagine what a huge work is behind a beautiful image. 
Do you try to interpret your sleeping dreams?

I believe only in good predictions and good horoscopes. Same with dreams, I might interpret only the positive parts of it. 

Do you get creative ideas from your sleeping dreams?
My collections and ideas never come to me in sleeping dreams, but sometimes wonderful moments happen and I call them God’s blessings and I see them as Heaven’s gifts. I had a moment when I was sent a magical feeling and I knew precisely how the collection should look like  without having made yet a single sketch of it. 
Have you ever translated a dream into an actual design?
No, never.
When was the last time a dream came true for you?

In the end of 2021 when my Fashion House was invited as a Guest Member to Federation de la Haute Couture et de la Mode. It’s been a long and uneasy way but the feeling of happiness was incredible! It was so amazing to share this joy with my team that has always believed in me and has been with me along the way for 28 years! 
In what moments do you dream best (sleeping, daydreaming, walking)?

I dream best when I travel. I can design a collection in a car, in a train or on the plane, in the forest.. Nature always inspire me and this theme is always present in the collections.
To what extent do you think fashion is about proposing/selling dreams?

I think that fashion is about giving the right direction where to go and what to pursue. 
Do dreams help us make sense of reality or do they help us escape?
My dreams have always helped me to “fly over” the difficulties and live the moment when a dream come true with a big joy and gratitude.
Do you have a dream that remains unfulfilled?

Thanks God, yes! A person always have to have a dream to reach.
What is your wildest dream for the state of the world?

My main dream for the World is no war and love. For me love is a religion.
What is one dream you would like to achieve this coming year?
I am dreaming to attend MET Gala. Always such a pleasure to participate in charity activities and in the same time be in company of fashion professionals and such talented people.

Courtesy: Russian artist Serov. “Silfida” ballet.

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